About the company
Beyond Bancard is a U.S.-based payments company providing payment processing, point-of-sale systems and e-commerce payment solutions to businesses across the United States. It is building its India team in Bengaluru, working directly with U.S. leadership.
About the role
A hands-on Digital Marketing Manager who plans and runs demand generation for U.S. B2B buyers and builds a small marketing team in India. This is a working role: you run campaigns yourself, own the numbers, and grow the team as results come in.
What you will do
- Plan, launch and optimise paid campaigns for the U.S. market (Google Ads, LinkedIn Ads, Meta) against clear CPL, CAC and pipeline targets
- Build organic channels: SEO, content, email and marketing automation
- Track funnel performance from first touch to qualified pipeline and move budget based on data
- Work with sales and leadership in the U.S. on positioning, campaigns and launches
- Hire, mentor and lead a small team of 2-4 marketers in India
- Contribute to product marketing and brand: messaging, landing pages, sales collateral and launches
What you need
- 6-10 years in digital marketing, including at least 3 years marketing to U.S. B2B buyers in a SaaS or product company
- Hands-on experience running paid and organic campaigns, with real numbers: CPL, CAC, ROAS, conversion rates and pipeline contribution
- Has personally hired and managed at least 2-3 people
- Strong command of Google Ads, LinkedIn Campaign Manager, HubSpot or Marketo, GA4 and SEO tools
- Excellent written English for a U.S. audience
Good to have
- Product marketing or brand marketing experience
- Startup experience, ideally in an early marketing team
- Fintech, payments or financial services exposure
Why join
- Build the India marketing function for a growing U.S. payments company from an early stage
- Direct exposure to U.S. leadership and the U.S. market
- High ownership and visible impact on growth